Marketing Expert that ties campaigns to revenue
About Sascha & SH Media (formerly Scuba Marketing)
I’m Sascha, a Lifecycle Marketing Consultant from Germany. I’ve been lucky to gain experience in international marketing in the US (San Francisco & New York), the UK (London), and Germany.
My focus has always been demand generation. Driving demand for a tech startup and then my clients in B2B and B2C alike. My main expertise lies in SEO, Google Ads, LinkedIn Ads, and Marketing Automation.
My goal is always to tie marketing campaigns back to real business outcomes – leads, pipeline, revenue, and Customer-Lifetime-Value (CLTV).
Campaign metrics are for me to optimize – business metrics for you to run your firm.
Sascha Hoffmann
Lifecycle Marketing Consultant
How the idea began
After working in the corporate world, I decided to set up shop myself. Working with my former network and expanding through referrals has been great, but I wanted to help local dive shops with their marketing, as I saw the need in the market. No offense, but most dive shop’s marketing sucks…
I quickly learned that other local businesses need help with their marketing, too. From scuba dive shops exclusively, I expanded into other niches like real estate, car appraisers, lawyers, and even furniture e-commerce. I never lost touch with B2B marketing. Most of my projects are still in the business-to-business world.
I’m also a content creator with multiple blogs to test campaigns while earning a side income.
